The Political Persuaders; The Techniques of Modern Election Campaigns by Dan Nimmo

Prentice-Hall 
1970 
Paperback 
214 Pages 
14 x 20cm 

Condition: Good 

Written during the rise of television politics, The Political Persuaders examines how image, advertising, and media strategy began to reshape democratic processes. Drawing from interviews, case studies, and campaign material, Nimmo’s study remains startlingly relevant in the age of digital influence, offering insight into how political opinion is manufactured and manipulated. This classic work sheds light on the mechanics of persuasion.